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Notes from The Agent Profile

Thoughts on building a modern presence as a licensed agent.

The 5-Minute Rule: Why Most Agents Are Losing Leads Before They Ever Call Back

A lead that sits for an hour is already gone. Here's what the research says about response speed, and why the path between a click and a phone call matters more than almost anything else on your profile.

September 3, 2026

Your Profile Is the First Handshake: Why Every Agent Needs a Modern Website

Before a client ever calls, they look you up. Here's what the research says about why a professional, license-verified profile website matters for real estate, insurance and travel agents — and what actually belongs on it.

August 26, 2026